In the new year, it’s fitting for our team of brand-building experts to weigh in on their favorite rebrands of 2022. Personally, my favorite rebrand of the year was that of DAVID agency, which was executed completely in-house. As an advertising nerd, I follow agencies closely and always find it interesting when they take the opportunity […]

As we look back on the past year, with one horrifying news story after another, it’s no surprise that the creative industry had a strong and drastic reaction to the events surrounding them. 2020 created a new world – a world dominated by Zoom, FaceTime, and other tech companies accelerating their presence in everyone’s lives. […]

Let’s just go ahead and say it… Moodboarding is (among other important things) one of the MOST IMPORTANT steps in the brand building process. Your moodboard not only serves as a guiding north star for your brand, it can also be considered the foundation as to which your brand will grow and expand on. It’s […]

After all is said and done, it’s not the aesthetic complexity of a logo, or the lack thereof, that makes for the ultimate success of an identity project. We are midway through the branding process and we have now reached the most critical point. It’s time to reflect upon the original problem, review identity solutions, […]