We like to think about tone of voice (TOV) as the way we talk to one another – but for a brand, tone of voice is how you portray yourself to the public. Your distinct tone sets the stage for the key messages and a visual identity to match your brand’s personality.  Solely reading something […]

In the new year, it’s fitting for our team of brand-building experts to weigh in on their favorite rebrands of 2022. Personally, my favorite rebrand of the year was that of DAVID agency, which was executed completely in-house. As an advertising nerd, I follow agencies closely and always find it interesting when they take the opportunity […]

Do you feel disconnected from the creative scene within your city? Want the “in” on the first steps to connecting with artists around you? You’ve come to the right place. Finding a community of creatives can really make or break your experience in the city you call home. In the best case scenario this adventure […]

So you’ve heard of the skate brand Thrasher — but why? Skateboard companies’ unique branding identities and how they are portrayed is the key to success in the skateboarding community and beyond. Skateboard brands are a major aspect of the skateboarding industry and what it means to be a part of the culture. Outside of […]

Are you eager to get involved in the creative workforce? Internships are a perfect way to get a taste of what your future career could look like. Not sure where to get started? Here are 5 tips to help land your dream internship from a current ST8MNT Design Intern.

Signage always says more than a company’s brand name. The materials used, the form and shape, the placement and the size all contribute to an instant judgement that passerby make about your brand. Every physical sign is an opportunity to create something unique that leaves a lasting impression on your audience in the physical world. […]

Everyone feels fear. It’s something we all face. Some fears that businesses or brands face to stay relevant in the time are the fear of evolving technology, rebranding or starting anew, and the fear of failing or disappointing their audience. Confronting these fears and moving past your comfort zones is vital in your personal and […]

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