After all is said and done, it’s not the aesthetic complexity of a logo, or the lack thereof, that makes for the ultimate success of an identity project. We are midway through the branding process and we have now reached the most critical point. It’s time to reflect upon the original problem, review identity solutions, […]

Get with the times! The mobile user rules all. It is impossible to deny the influence of the smartphone technology affecting the web experience nowadays. Following this trend is not a matter of how a flat-rimmed hat looks in a mirror selfie. The Significance of Optimizing for the Modern Mobile User directly affects web site […]

On Saturday, February 27th, over 400 people in the Nashville advertising community gathered to award the best work of the past year at the 51st Annual Nashville American Advertising Awards. This year, ST8MNT won one Gold and five Silver 2016 AAF Addys. Even more exciting than that, though, ST8MNT was honored to brand Nashville’s 2016 American […]