What causes a person to try a product for the first time? Why do you keep going back to that same old pizza joint? The pepperonis?! (maybe) No! It’s the PERSONALITY! That brand (whatever the service or product may be) gives off a certain energy that you connect with on a personal level. It’s a […]

So many people nowadays are looking to each other’s work to delegate how they should go about their business. While it’s helpful to be observant with how successful companies brand themselves, it’s not always the best idea to piggyback off their success. To be authentic in today’s society is a matter of life or death […]

After an exhilarating and inspirational time at Creative Works Conference, we took a moment to reflect on what we took away from the speakers and their stories. There was a recurring subject circulating throughout most of the conference: the theme of conflict vs. progress. From my perspective, there are many types of conflict that creative […]

Everyone loves pretty design. But who cares? We designers love nothing more than showcasing beautiful designs on our Instagram, Behance, Dribbble accounts or what-have-you. Beautiful work is essential for designers; it inspires us to come up with new ideas and push visuals and new ideas to the limit. However, if these visuals aren’t paired with […]

Everyone has a story. Everyone has walked a different path that has led to his or her current situation. As a creative, it takes sticking it out on an often winding and sometimes tumultuous road to figure out how to convey your voice through your work. Learning to hone in on your talents and interests […]

Well, hello there Kevin, Glenda, Frank, Patricia, whatever your name may be, I brought you here today to have you ponder over one simple question: how exactly do we define what we consider to be fine art versus “graphic design”? BOR-ING (amirite?). This question has been asked over and over and over again, and let’s […]

What does the branding for the Laylow Hotel in golden Waikiki, Hawaii and the current tallest building on earth, the Burj Khalifa in Dubai, have in common? They both started from the ground up. They both started small. And a heck of a lot of trust was involved in seeing them both to completion. In […]

It’s not news to anyone–we’re in the digital era; where the majority of information and media we see is from screens all connected through the internet. With everyone engaging through multiple screens and devices, making sure your brand’s identity can translate and maintain consistency cross platform is of the utmost importance in this day and […]

Anarchy right? The system is a construct. Why are there rules to begin with? Well if there weren’t, everyone would be a designer. A lot of time that’s already the case but that’s an entirely other blog post. Design has its rules and most if not all of them will help the design process and the end […]

What your consumer remembers, and talks about, is defined by the experience they’ve had with your brand. Knowing this, the industry is always angling for something new to catch the eye of the potential fan, and if all goes well, leaving a lasting impression with them. However, With the level of mass media and technology […]