What’s in a name? Shakespeare said this in 1597, but that doesn’t mean it’s not relevant today. The insight within this quote is that the goal of “naming” things, people, businesses, etc. is to differentiate one from another. When it comes to naming your business or brand, the qualities of a good name include 1) […]
As creatives, it’s tempting to jump into a project and immediately start designing. Our minds are nonstop generating ideas, logos, font combinations and color palettes we want to see executed. However, an essential part of our job is helping clients reach goals through a new, refreshed brand. This means taking a step back to discover […]
Everyone feels fear. It’s something we all face. Some fears that businesses or brands face to stay relevant in the time are the fear of evolving technology, rebranding or starting anew, and the fear of failing or disappointing their audience. Confronting these fears and moving past your comfort zones is vital in your personal and […]
A brand system is the collection of visuals, messaging, and approaches that relate to the external interaction with your brand. Every element and word is essential in supporting your brand story, compelling audiences to understand and act in line with your goals. Branding communicates the brand promise through its brand system. The vision and goals […]
Creativity comes in waves, much like positivity, happiness and health (as most of us learned in 2020). It can be hard to stay motivated with creative tasks when your scenery looks a lot like your feet propped up in front of your TV screen. Are you ready to step back into the creative light, but […]
Let’s start off by defining SEO: Search Engine Optimization
It’s been a hell of a year already, hasn’t it? 2020 has changed everything and we’re exhausted, yet the pandemic still rages and we’re all just trying to hang on. In these times of stress and uncertainty it’s important not to lose hope. It’s hard to believe there will be better times when it’s not […]
Project management… so much to think about as far as what this truly entails. From tracking project timeline and budgets, to communicating client + project expectations to the creative team, to creating healthy client relationships with true longevity, project management has lots of intricacies.
We are assaulted at all fronts and times by a virtual symphony of advertising methods, from consumer products to social suggestions, seemingly convenient references for items we couldn’t possibly live without or ever remember not having access to.
We spend most of our time at work interacting with our co-workers, and for most of us, it’s our main source of social interactions with other human beings. Well, this was before we were disrupted by COVID-19 and sent to work from home for the foreseeable future. It’s a rough time for so many of […]