![LIB_featured-image Life Is Beautiful celebrating 10 years of beautiful brand design](https://st8mnt.com/wp-content/uploads/2023/04/LIB_featured-image.jpg)
Celebrating 10 Years with Life Is Beautiful
This client came to us with the challenge of turning the notch up on their existing festival brand, to show up and show out for their 10-year anniversary. The programming had also grown over 10 years, to also include comedy, culinary, art and other experiences; and needed thoughtful organization.
The 2023 brand style direction we landed on for this project celebrates the warmth that can be found throughout Life Is Beautiful, from the Las Vegas heat to the joyous energy of the festival attendees. Light leaks and double exposure captures the lively spirit of the festival, while bold typography cuts through the noise. Classic neon signage is celebrated in a fresh and current way to pay homage to the DTLV area.
![1_LIB_work-page_moodboard Life Is Beautiful Festival visual moodboard](https://st8mnt.com/wp-content/uploads/2023/04/1_LIB_work-page_moodboard.jpg)
Logo & Anniversary Badges
![2_LIB_work-page_circular-logos Life Is Beautiful festival 2023 logo lockups celebrating 10 years in Downtown Las Vegas](https://st8mnt.com/wp-content/uploads/2023/04/2_LIB_work-page_circular-logos.jpg)
![3_LIB_work-page_circular-logos Life Is Beautiful 10 year anniversary badges](https://st8mnt.com/wp-content/uploads/2023/04/3_LIB_work-page_circular-logos.jpg)
Lineup Key Art
![4_LIB_work-page_key-art Life Is Beautiful Festival admat design 2023 *artists are used for placeholder purposes only.](https://st8mnt.com/wp-content/uploads/2023/04/4_LIB_work-page_key-art.jpg)
Textures & Treatments
![5_LIB_work-page_textures Life Is Beautiful Festival 2023 textures](https://st8mnt.com/wp-content/uploads/2023/04/5_LIB_work-page_textures.jpg)
![6_LIB_work-page_textures Life Is Beautiful Festival 2023 textures](https://st8mnt.com/wp-content/uploads/2023/04/6_LIB_work-page_textures.jpg)
Program Branding
There are five specific programs that live under the festival brand system: comedy, music, experience, culinary and art. We re-imagined and built out the logos for each program, along with establishing color palettes, gradients, textures and image treatments for each for easier identification for the fans when sorting through the experiential possibilities.
![8_LIB_work-page_programs_left-comedy Comedy](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_left-comedy.jpg)
![8_LIB_work-page_programs_right-comedy Life Is Beautiful Comedy branding](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_right-comedy.jpg)
![8_LIB_work-page_programs_left-music Life Is Beautiful music program lockup](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_left-music.jpg)
![8_LIB_work-page_programs_right-music Life Is Beautiful music program branding](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_right-music.jpg)
![8_LIB_work-page_programs_left-experience Life Is Beautiful Experience Program Logo](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_left-experience.jpg)
![8_LIB_work-page_programs_right-experience Life Is Beautiful Experience Program Branding](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_right-experience.jpg)
![8_LIB_work-page_programs_left-culinary Life Is Beautiful Culinary Logo Lockup](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_left-culinary.jpg)
![8_LIB_work-page_programs_right-culinary Life Is Beautiful Culinary Branding](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_right-culinary.jpg)
![8_LIB_work-page_programs_left-art Life Is Beautiful Art Logo Lockup](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_left-art.jpg)
![8_LIB_work-page_programs_right-art Life Is Beautiful Art Branding](https://st8mnt.com/wp-content/uploads/2023/04/8_LIB_work-page_programs_right-art.jpg)
Website
![9_LIB_work-page_website Life Is Beautiful festival website design](https://st8mnt.com/wp-content/uploads/2023/04/9_LIB_work-page_website.jpg)
![10_LIB_work-page_mobile-website_1 Mobile view of Life Is Beautiful website design FAQ page](https://st8mnt.com/wp-content/uploads/2023/04/10_LIB_work-page_mobile-website_1.jpg)
![11_LIB_work-page_mobile-website Mobile view of Life Is Beautiful website design Schedule page](https://st8mnt.com/wp-content/uploads/2023/04/11_LIB_work-page_mobile-website.jpg)
![12_LIB_work-page_mobile-website Mobile view of Life Is Beautiful website design Tickets page](https://st8mnt.com/wp-content/uploads/2023/04/12_LIB_work-page_mobile-website.jpg)
![13_LIB_work-page_website](https://st8mnt.com/wp-content/uploads/2023/04/13_LIB_work-page_website.jpg)
Social Media Skinning & Infographics
![14_LIB_work-page_socials3 Social media skinning and content design for Life Is Beautiful Festival](https://st8mnt.com/wp-content/uploads/2023/04/14_LIB_work-page_socials3.jpg)
![15_LIB_work-page_socials Social media content created for Life Is Beautiful music festival](https://st8mnt.com/wp-content/uploads/2023/04/15_LIB_work-page_socials.jpg)
Signage
![16_LIB_work-page_signage Life Is Beautiful menu signage design for Life Is Beautiful Festival](https://st8mnt.com/wp-content/uploads/2023/04/16_LIB_work-page_signage.gif)
![17_LIB_work-page_signage1 Ask me how I can help sign design for Life Is Beautiful Festival](https://st8mnt.com/wp-content/uploads/2023/04/17_LIB_work-page_signage1.jpg)
![17_LIB_work-page_signage2 Enter Here Standby Line sign design for Life Is Beautiful Festival](https://st8mnt.com/wp-content/uploads/2023/04/17_LIB_work-page_signage2.jpg)
![17_LIB_work-page_signage3 Ask me sign design for Life Is Beautiful Festival](https://st8mnt.com/wp-content/uploads/2023/04/17_LIB_work-page_signage3.jpg)
![18_LIB_work-page_signage VIP and Exit to the right signage design for Life Is Beautiful music festival](https://st8mnt.com/wp-content/uploads/2023/04/18_LIB_work-page_signage.gif)
![19_LIB_work-page_billboard Billboard design for Life Is Beautiful music festival 2023](https://st8mnt.com/wp-content/uploads/2023/04/19_LIB_work-page_billboard.jpg)
Motion Treatment
The reel below features examples of animation templates provided for use on various motion design needs.