Category: consumer engagement
So you’ve heard of the skate brand Thrasher — but why? Skateboard companies’ unique branding identities and how they are portrayed is the key to success in the skateboarding community and beyond. Skateboard brands are a major aspect of the skateboarding industry and what it means to be a part of the culture. Outside of […]
A brand system is the collection of visuals, messaging, and approaches that relate to the external interaction with your brand. Every element and word is essential in supporting your brand story, compelling audiences to understand and act in line with your goals. Branding communicates the brand promise through its brand system. The vision and goals […]
No one likes reading long paragraphs. When information becomes indigestible, it often becomes overwhelming to understand, analyze, and compare vast amounts of statistics and figures. Data visualization provides an excellent way to present information. Using good design, brands can create engaging graphics that tell the story in a way that captures the attention of the […]
We’ve entered a new decade that happens to be one of the most transformative times in our lives, and that comes with great responsibility. It is time to unlearn and learn all over again. As we are in a middle of a COVID-19 pandemic and standing up to social injustice, what better way is there […]
We are assaulted at all fronts and times by a virtual symphony of advertising methods, from consumer products to social suggestions, seemingly convenient references for items we couldn’t possibly live without or ever remember not having access to.
Marketing teams, Social Media Managers and Brand Creatives… we see you. We know that in addition to managing your own anxieties, (and family needs) the brands, to which you devote the best of your abilities, must now also navigate this crisis with your help. We know your colleagues need you; your brand partners are counting […]