Wrenstone at the Highlands is a secluded multifamily apartment community nestled in the heart of the Bellevue area of Nashville. It offers an escape from the noise of the city, in a natural haven that instinctually calms the mind, with all the modern luxury apartment amenities and convenience to the city when needed. Residents enjoy direct access to the Highlands Ridgeline Trail as well as nearby hiking and biking trails. ST8MNT walked the property throughout the construction and engagement to fully embrace the outdoor spirit while developing the naming, brand system, signage direction, collateral and social media presence.
Naming for this multifamily development is tied to the location as it influences the brand deeply. The wren is a native song bird to Tennessee. The inclusion of the word stone grounds the name and gives it definable location, and is descriptive of the land content containing large stones. The development sits nestled down in a valley with highland woods wrapping all around. Much like the wren, the community encapsulates its spirit of connection, active lifestyle and making progress each day. The wren is a champion of migration and movement. She’s happy to dart from place to place with shallow roots. This is symbolic of the old adage “home is where the heart is” and also rings true for residents of Wrenstone at the Highlands, who find comfort in brining intention into their everyday life.