![2st8_river-north_hero_oxbow-logo-2-copy gold Oxbow logo on dark background with building render](https://st8mnt.com/wp-content/uploads/2023/04/2st8_river-north_hero_oxbow-logo-2-copy.jpg)
Oxbow offers elevated, urban apartment living at the River North development in northeast Downtown Nashville. The name and visual identity needed to be authentic to Nashville and attractive to a more established audience of urban dwellers. The name “Oxbow” offers a refined feel and refers to a U-shaped bend in the river, much like the curve of the Cumberland where Oxbow sits. An upscale living option, Oxbow boasts a multifamily brand identity that attracts those who appreciate the finer things. The sturdy design is the perfect compliment to the apartment building’s industrial setting.
![Oxbow moodboard Oxbow moodboard featuring images of gold signage, concrete walls and industrial typography](https://st8mnt.com/wp-content/uploads/2022/12/3st8_river-north_2col_oxbow-mood-copy.jpg)
![Oxbow attributes Oxbow brand attributes: refined, intuitive, smart, cultured, modern](https://st8mnt.com/wp-content/uploads/2022/12/4st8_river-north_2col_oxbow-attributes.png)
![Oxbow logos Oxbow logos featuring a vertical, horizontal, hexagon shape and Ironwood Avenue crest](https://st8mnt.com/wp-content/uploads/2022/12/5st8_river-north_hero_oxbow-logos.png)
![26st8_river-north_hero_oxbow-colors-copy brand color palette for Oxbow including charcoal, cream, gold, red, white, sage](https://st8mnt.com/wp-content/uploads/2023/04/26st8_river-north_hero_oxbow-colors-copy.png)
![Oxbow apartment number sign gold apartment number 278 sign](https://st8mnt.com/wp-content/uploads/2022/12/6st8_river-north_2col_oxbow-mock-copy.jpg)
![Oxbow envelope Oxbow branded gold envelope with logo stamps](https://st8mnt.com/wp-content/uploads/2022/12/7st8_river-north_2col_oxbow-mock-copy.jpg)
![29st8_river-north_hero_oxbow-sign-copy gold Oxbow logo sign on concrete background](https://st8mnt.com/wp-content/uploads/2023/04/29st8_river-north_hero_oxbow-sign-copy.jpg)