Al Fresco Hideaway
The Overlook is a rooftop bar positioned in Embassy Suites by Hilton Nashville Downtown. ST8MNT was tasked with naming and creating a brand identity that reflects the greenhouse feeling of this bar, perched high above the downtown scene. This brand direction embraces an upscale but friendly approach with colors make it feel bright and warm, and provide a rooted feeling. You can expect a carefree day and the sun-soaked visuals that come with it.