![ST8-Overlook-Header Halftone imagery of clouds with The Overlook logo in cream, with corner details](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0008_Header.jpg)
Al Fresco Hideaway
The Overlook is a rooftop bar positioned in Embassy Suites by Hilton Nashville Downtown. ST8MNT was tasked with naming and creating a brand identity that reflects the greenhouse feeling of this bar, perched high above the downtown scene. This brand direction embraces an upscale but friendly approach with colors make it feel bright and warm, and provide a rooted feeling. You can expect a carefree day and the sun-soaked visuals that come with it.
![ST8-Overlook-Moodboard Collection of images that serves as inspiration for the brand direction](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0007_Moodboard.png)
Behind the Name
![ST8-Overlook-Name The Overlook logo in teal, with a description about the name:](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0006_Name2-e1669241048933.png)
Brand Attributes
![ST8-Overlook-Attributes The list of brand attributes for Overlook includes: Relaxed- The atmosphere in The Overlook is carefree and informal. It's the perfect place to spend an easygoing afternoon or evening. Fresh- You can expect fresh greenery, fresh drinks, and fresh food. The vibe is vibrant and bright. Warm- The feeling of basking in the sun with a slight breeze in the air is what you can expect from your experience at The Overlook. Approachable- Everyone is welcome at this rooftop hangout. You can expect a friendly hello when you stroll into this spot. Picturesque- The views speak for themselves. Look over the edge and admire everything downtown Nashville has to offer.](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0004_Attributes2-e1669241148144.png)
![ST8-Overlook-AttributeImage Halftone image of skyline, showcasing the view from the rooftop bar](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0005_AttributeImage.png)
Lockups
![ST8-Overlook-MainLogo The Overlook main logo with tagline](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0003_MainLogo-e1669234857836.png)
![ST8-Overlook-AddlMark The Overlook additional mark with main logo, corner details, and](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0010_AddlMark.png)
![ST8-Overlook-HorizontalLogo The Overlook horizontal logo on orange background](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0009_HorzLogo.png)
![ST8-Overlook-LogoIcon The Overlook additional mark with](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0008_AddlLogo.png)
Colors
![ST8-Overlook-Colors The Overlook color palette consisting of charcoal, orange peel, teal, cream, mint, green grove, and peach. The description reads:](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0002_Colors2.png)
Typography
![ST8-Overlook-Type The typography for The Overlook brand system includes Forma DJR Micro and Nazare](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0001_Type-e1669234802501.png)
Image Treatments
![ST8-Overlook-ImgTreat4 Halftone image of cocktails in mint and green grove](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0005_ImgTreat4.png)
![ST8-Overlook-ImgTreat6 Halftone image of cocktails in mint and teal](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0007_ImgTreat6.png)
![ST8-Overlook-ImgTreat5 Halftone image of a palm tree shadow in orange peel and peach](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0006_ImgTreat5.png)
![ST8-Overlook-ImgTreat3 Halftone image of pool in mint and teal](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0004_ImgTreat3.png)
![ST8-Overlook-ImgTreat2 Halftone image of cocktails and their shadows in mint and cream](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0003_ImgTreat2.png)
![ST8-Overlook-ImgTreat1 Halftone image of clouds in mint and teal](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0002_ImgTreat1.png)
Brand Application
![ST8-Overlook-BrandApplication1 The Overlook logo with hours mocked up on window](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0000_BrandApp.jpg)
![ST8-Overlook-BrandApplication2 Mockup of coasters with halftone image backgrounds and brand marks](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0001_BrandApp2.png)
![ST8-Overlook-BrandApplication3 Mockup of example cocktail menu on clipboard](https://st8mnt.com/wp-content/uploads/2022/11/ST8-Overlook-_0000_BrandApp1.png)