Opterra Solutions

Opterra Solutions logo

An Earthly Identity Approach

NaturChem came to us needing a total brand refresh, from the name to the visuals. Their previous name had an environmentally-negative connotation that didn’t communicate their future vision. Through our robust naming development, Opterra Solutions, a positive and earth-focused name, was born. After that, we moved into the design of the identity and creation of the brand system, including the attributes, logo system, color palette and typography.


Opterra Solutions identity rebrand
Opterra Solutions Brand Identity Moodboard
Brand Attributes Down-to-earth Personable Friendly Experts Classic Reliable Vintage Quality Robust
Opterra Solutions
Opterra Solutions 1987
Primary color palette
Secondary color palette
Nimbus font family
Soleil font family
Opterra Solutions hat