![OPTERRA_hero Opterra Solutions logo](https://st8mnt.com/wp-content/uploads/2022/01/OPTERRA_hero.png)
An Earthly Identity Approach
NaturChem came to us needing a total brand refresh, from the name to the visuals. Their previous name had an environmentally-negative connotation that didn’t communicate their future vision. Through our robust naming development, Opterra Solutions, a positive and earth-focused name, was born. After that, we moved into the design of the identity and creation of the brand system, including the attributes, logo system, color palette and typography.
![2_OPTERRA_oldvsnew_1-col Opterra Solutions identity rebrand](https://st8mnt.com/wp-content/uploads/2022/01/2_OPTERRA_oldvsnew_1-col.png)
![3_OPTERRA_moodboard-site Opterra Solutions Brand Identity Moodboard](https://st8mnt.com/wp-content/uploads/2022/01/3_OPTERRA_moodboard-site.jpg)
![4_OPTERRA_brand-attributes Brand Attributes Down-to-earth Personable Friendly Experts Classic Reliable Vintage Quality Robust](https://st8mnt.com/wp-content/uploads/2023/01/4_OPTERRA_brand-attributes.png)
![5_OPTERRA_2-col_main-logo2 Opterra Solutions](https://st8mnt.com/wp-content/uploads/2023/01/5_OPTERRA_2-col_main-logo2.png)
![6_OPTERRA_2-col_secondary-logo2 Opterra Solutions 1987](https://st8mnt.com/wp-content/uploads/2023/01/6_OPTERRA_2-col_secondary-logo2.png)
![7_OPTERRA_2-col_colors_primary Primary color palette](https://st8mnt.com/wp-content/uploads/2023/01/7_OPTERRA_2-col_colors_primary.png)
![8_OPTERRA_2-col_colors_secondary Secondary color palette](https://st8mnt.com/wp-content/uploads/2023/01/8_OPTERRA_2-col_colors_secondary.png)
![9_OPTERRA_2-col_type_nimbus Nimbus font family](https://st8mnt.com/wp-content/uploads/2023/01/9_OPTERRA_2-col_type_nimbus.png)
![9_OPTERRA_2-col_type_soleil Soleil font family](https://st8mnt.com/wp-content/uploads/2023/01/9_OPTERRA_2-col_type_soleil.png)
![11_OPTERRA_hat Opterra Solutions hat](https://st8mnt.com/wp-content/uploads/2023/01/11_OPTERRA_hat.png)