Branding for a Cleaner World
Rubicon is changing the waste management industry. The Atlanta, certified B corp, company utilizes cutting edge technology to provide waste management solutions for businesses, city governments and individuals across the world in order to create a more sustainable future.
Rubicon’s complete brand overhaul creates a clean yet dynamic brand voice. The Rubicon identity system enables a cohesive visual language that is adaptable enough to speak to multiple audiences of consumers and waste hauling partners. Brand elements like animated icons, a complete UI system and SmartCity isometric illustrations are seen throughout Rubicon’s website, social media platforms and multiple customer engagement campaigns. An extensive brand manual document with brand standards, messaging guidelines and a digital UI guide helps the Rubicon team keep their brand tone consistent across all platforms.
No matter if you’re a small business owner, government official or waste hauler, Rubicon’s responsive website is designed to get you where you need to go. With many offerings and services, it was important to establish an intuitive user experience that would serve various audiences.
The homepage’s simple quiz funnels each audience’s user flow. The condensed navigation system is fixed to the top of the screen and is always a click away, promoting a persistent “Get a Quote” button to help drive sales. Custom CMS templates were built to make it easy for the Rubicon team to update and manage web content, blogs, a podcast channel interface and campaign landing pages.
This e-commerce store offers a range of sustainability and recycling products to Rubicon’s audience, giving customers a one-stop shop for all of their waste management needs. The store links back directly to the Rubicon website to allow for a cohesive user experience for users to learn more about Rubicon’s services.
Waste Fit Champions
The Waste Fit Champions campaign encouraged Rubicon’s audience to nominate those who are working hard to make our world a more sustainable place. Candidates were nominated and selected as Rubicon’s Waste Fit Champions.
We created a logo and identity system with stylized illustrations, and a landing page on Rubicon’s website. The effort was supported by a marketing campaign which included a postcard printed on seed paper, digital ads and an email campaign.
Best Small Business in America
Rubicon’s Best Small Business in America campaign gave away $10,000 to a business that portrayed sustainability excellence. The campaign featured an “open sign” logo complete with illustrated key art were used across the campaign’s marketing collateral to evoke an aspirational tone. A responsive webpage, promotional postcard, email and digital ads were created to promote the campaign.
Digital and social ads were designed to promote the Rubicon brand with eye-catching graphics, encouraging people to click and learn more. Each ad was designed at various sizes to deliver a consistent message across social media and digital ad platforms.