Celebrating 10 Years with Life Is Beautiful

This client came to us with the challenge of turning the notch up on their existing festival brand, to show up and show out for their 10-year anniversary. The programming had also grown over 10 years, to also include comedy, culinary, art and other experiences; and needed thoughtful organization.

The 2023 brand style direction we landed on for this project celebrates the warmth that can be found throughout Life Is Beautiful, from the Las Vegas heat to the joyous energy of the festival attendees. Light leaks and double exposure captures the lively spirit of the festival, while bold typography cuts through the noise. Classic neon signage is celebrated in a fresh and current way to pay homage to the DTLV area.

Logo & Anniversary Badges

Lineup Key Art

Textures & Treatments

Program Branding

There are five specific programs that live under the festival brand system: comedy, music, experience, culinary and art. We re-imagined and built out the logos for each program, along with establishing color palettes, gradients, textures and image treatments for each for easier identification for the fans when sorting through the experiential possibilities.

Website

Social Media Skinning & Infographics

Signage

Motion Treatment

The reel below features examples of animation templates provided for use on various motion design needs.