Jubilee is a master planned community being developed near Houston Texas, where they’re raising the bar for how a community can better the lives of the individuals that live in it by emphasizing a more holistic approach to wellness and creating a lifestyle rooted in positivity. ST8MNT was overjoyed to develop this joyful brand from the ground up. Mindfulness and mental health are intentionally designed into the master plan, and we built a brand to reflect that and craft areas for positive experiences. This includes a brand system developed for integration with the planned public spaces for reflection, connection with neighbors, exploration, and inspiration; along with landmark signage and wayfinding. A pre-development website, social presence and email nurturing have also been designed for this stage of marketing of the master planned community.