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One West at Corporate Center

identity / naming
One West identity hero image utilizing brand assets developed for One West Corporate Center in Raleigh, NC as part of ST8MNT branding project

Welcome to One West at Corporate Center, a central location of commercial office space excellence by Highwoods Properties. Just outside of Raleigh, North Carolina, this office park’s state-of-the-art facilities and meticulously designed workspaces reflect a commitment to innovation, collaboration, and a bright future. ST8MNT crafted the name and designed a vibrant brand identity system that was equal parts technical and quirky to express One West’s prime location, intentional outdoor spaces, and professionalism.

Brand attributes established by ST8MNT for One West at Corporate Center identity and branding project
Collection of inspiration images created by ST8MNT for One West identity and branding project
One West identity designed as part of ST8MNT branding and naming project

This name not only positions the location of this development clearly, but it also speaks to the goal of this workspace. On the very edge of Raleigh, this location is as west as it gets. The building addresses all contain a one, the perfect number to signify the concept of a singular community work in unison. While the offices and outdoor areas may be filled by many, the feeling is one of unity.

One West color palette designed by ST8MNT as part of identity and branding project
One West typography system established by ST8MNT as part of identity and branding project for Raleigh NC office park
One West at Corporate Center mark for office park in Raleigh, NC as part of ST8MNT branding and identity project
One West badge mark referencing the Raleigh location of this office park, designed by ST8MNT as part of identity and branding project
One West at Corporate Center stacked mark designed by ST8MNT as part of identity and branding project for Raleigh NC office park
One West office park brand pattern designed by ST8MNT as part of identity and branding project
One West stamp icon designed by ST8MNT as part of identity and branding project for Raleigh NC office park

BRAND APPLICATION

One West branded tote with messaging
One West branded cornhole boards utilizing brand assets established by ST8MNT in identity project
One West posters example mockup utilizing brand assets established by ST8MNT in identity project
One West ID badge example utilizing brand assets established by ST8MNT in identity project
Mockup of office building number utilizing identity developed for One West at Corporate Center in Raleigh, NC as part of ST8MNT branding project