![GMGStartup-Optimized Retro looking screen animation revealing a pixelated Good Measure Games logo](https://st8mnt.com/wp-content/uploads/2023/04/GMGStartup-Optimized.gif)
Established in 2021, Good Measure Games is an independent game studio that develops interactive entertainment with a hyper-focus on the player experience. The name reflects the company’s philosophy for creating: do what is right for your players – for good measure. By combining human elements, themes and actions in an immersive, ‘feel real’ environment, players can engage and play in countless ways. By highlighting cryptic imagery found in gameplay, the brand we built evokes the sense of stumbling upon something secretive and extraordinary.
![ST8MNT_GMG-_0000_Moodboard Moodboard of inspiration images with the hands from the icon separated to reveal the brand attributes of quirk, geometric, symbolic, detailed, intriguing](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_GMG-_0000_Moodboard.png)
![ST8MNT_GMG-Work_LogoAnt2](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_GMG-Work_LogoAnt2.png)
![ST8MNT_GMG-Work_LogoVert2 Alternate logo for GMG with text](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_GMG-Work_LogoVert2.png)
![ST8MNT_GMG-Work_LogoCirc2 Alternate logo for GMG with text](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_GMG-Work_LogoCirc2.png)
![ST8MNT_GMG-Work_LogoIcon2 Alternate logo for GMG with text](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_GMG-Work_LogoIcon2.png)
![ST8MNT_GMG-Work_Colors GMG Brand Colors laid out in a line of circles consisting of Charcoal, Cream, Gamer Gold, and Riot Red.](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_GMG-Work_Colors.png)
The Good Measure Games color palette is focused on a “black and white” concept, with warm and vibrant pops of color. The brand’s primary color palette consists of charcoal, cream and gamer gold, along with the accent color riot red.
![ST8MNT_GMG-_0003_AddlLogo Halftone tarot card background in black and yellow, with alternate Good Measure Games logo on top](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_GMG-_0003_AddlLogo.png)
![ST8MNT_GMG-_0002_Colors 3 halftone striped images with color overlay to represent the brand colors of yellow, cream, charcoal, and red](https://st8mnt.com/wp-content/uploads/2022/08/ST8MNT_GMG-_0002_Colors.png)
![ST8MNT_GMG-_0004_Type Typography breakdown of brand fonts including Forma DJR Micro and Nazare](https://st8mnt.com/wp-content/uploads/2022/08/ST8MNT_GMG-_0004_Type.png)
![ST8MNT_GMG-_0005_Manachess-Header Mana Chess logo with main character illustration behind it, various gold rings are intertwined, sitting on top of an image pulled from the game itself](https://st8mnt.com/wp-content/uploads/2022/06/ST8MNT_GMG-_0005_Manachess-Header.png)
Mana Chess is a colorful, turn-based strategy game that takes players on an adventure through three unique areas over 10 stages – one that is simple to learn but tough to master. Hard work pays off, as ST8MNT was tasked to design a logo for the game in beta stage and help lay a foundation for Mana Chess’ evolution. Plus, we played hard too, archetyping 2D designs for promo into 3D designs to complement the in-game experience and delivering assets to go-live on the Steam PC-gaming platform. Wanna try your hand at Mana Chess? Press play here.
Adventurous | Textured | Fantasy | Mystical | Evolving
![ST8MNT_GMG-_0006_Manachess-Moodboard Collection of inspiration images to guide the direction of the Mana Chess brand](https://st8mnt.com/wp-content/uploads/2022/06/ST8MNT_GMG-_0006_Manachess-Moodboard-e1659385642343.png)
FLAT LOGOS
![ST8MNT_GMG-_0000_Flat1 Flat version of Mana Chess logo with textured gold text and 3 gold rings behind it](https://st8mnt.com/wp-content/uploads/2022/06/ST8MNT_GMG-_0000_Flat1-e1659387025840.png)
![ST8MNT_GMG-_0001_Flat2 Flat version of Mana Chess logo with gradient silver text and 3 gold rings behind it](https://st8mnt.com/wp-content/uploads/2022/06/ST8MNT_GMG-_0001_Flat2-e1659387078834.png)
3D RENDERED LOGOS
![ST8MNT_GMG-Work_3D1 3D rendered Mana Chess logo with weathered medal](https://st8mnt.com/wp-content/uploads/2022/06/ST8MNT_GMG-Work_3D1-e1659388116221.png)
![ST8MNT_GMG-Work_3D-Teal 3D rendered Mana Chess logo with patina and weathering](https://st8mnt.com/wp-content/uploads/2022/08/ST8MNT_GMG-Work_3D-Teal.png)
![ST8MNT_GMG-_0002_3DIcon 3D rendered MC icon with a gemstone and rings around it](https://st8mnt.com/wp-content/uploads/2022/06/ST8MNT_GMG-_0002_3DIcon.png)
![GMG-Manachess-optimized Video recording of Mana Chess steam page to see assets in real application](https://st8mnt.com/wp-content/uploads/2022/06/GMG-Manachess-optimized.gif)
![ST8MNT_GMG-_0007_Manachess-Steam Screenshot of Mana Chess steam page to see assets in real application](https://st8mnt.com/wp-content/uploads/2022/06/ST8MNT_GMG-_0007_Manachess-Steam-e1659385775604.png)