C Spire is a wireless and internet service provider servicing the Southeast region of the US. Whether at home, at work or on the go, C Spire keeps people connected. ST8MNT refreshed the C Spire brand and build out an identity system worthy of its top of class offering alongside the majors. Thoughtful human and tactile elements with a clever voice communicate the superior customer service; while using very current color palette, typography, icons and designs communicates their fast and competitive offering. A deep brand system, including specifics for the Home and Wireless lines of business, and a comprehensive guidelines manual for usage, along with use case design direction and templates for website pages and marketing campaigns were developed to ensure C Spire was all set to run with the refreshed brand.