We helped create some extraordinary magic with the naming, visual identity and application expression of Wonderyard Garden & Table in downtown Denver, CO. Partnering with Lotus Concepts Management, we captured the outdoor grandeur and eclectic nature of this bar-forward restaurant. Within walking distance of Coors Field Ballpark, Wonderyard offers an open invitation to experience the unexpected for city dwellers, game day patrons and tourists alike.
Inspired by the open and lush setting of the venue, the custom-lettered logotype and WY mark feature organic curves with an open inline. The vibrant, contrasting colors and neon tubing-inspired typographic inline evoke a dynamic and electric feeling which reflects the eccentric interior design and multi-cultural influence on the venue’s fare.
The visual identity system features several responsive logo options that were designed to be applied in various scenarios. The full logo could be used in signage, while the circular stamp or “W” mark could be used on coasters or embroidered on the chef’s coat. Logo color usage is intentionally varied to capture a brand where anything but the norm is expected.