Atlantis Music Making Waves

digital / identity / merch / environmental / sem / ux / naming
Gif of aerial waves crashing with blue overlay and the main logo in aqua and white

Let’s Make Waves Together

Hosted at Atlantis Paradise Island Bahamas, Music Making Waves is a new concert series featuring some of today’s top trending artists, as well as long standing powerhouses. ST8MNT loved every minute (almost as much as a Bahamas vacation!) developing the brand from naming to campaign, to applications for promotion and marketing. We created a design system that reflects the energy of the shows, the environment, and has flexibility to promote different artists within it. The brand “makes waves” as it generates excitement from fans and contributes to a healthier ocean by benefitting the Blue Project Foundation, a nonprofit dedicated to protecting the sea species and their habitats throughout the Bahamas.

Brand Attributes - Bold, Vibrant, Aquatic, Lively, Dynamic. With a moodboard of inspiration images to guide the visual direction

Behind the Name

Background information regarding the naming,

Logo Anatomy

Logo anatomy with main logo. Wavy Modular Type- The brand should be as dynamic, engaging, and lively as the concerts themselves! The logo visualizes this approach with a wavy overall shape and letterforms that stretch to different widths on various applications. Location tag- The destination should always be clear, as the concert series is held at the beautiful and adventurous Atlantis resort hotel. Support tag- The series benefits the Blue Project Foundation, a non-profit organization that improves the quality of marine life.

Logo Variations

Music Making Waves stacked Atlantis logo
MMW monogram logo
Music Making Waves stacked logo

Brand Components

MMW brand colors, featuring a palette of 6 colors with Ultramarine Blue, Seaside Aqua, White, Black, Electric Coral, and Salt
Typography breakdown including headline and subheads in Apotek Extra Condensed Black, and body copy in Urbane

Key Art Examples

Grid of 4 images showcasing different sizes of key art examples and text lockups

Brand Application

GIF rotating through different MMW bandana designs
Billboard mockup with key art for Music Making Waves
GIF rotating through different MMW shirt designs
Row of 3 MMW merch items including a white
Feather flag mockup with Blue Project Foundation logo,
GIF rotating through different MMW hat designs
Poster mockup with line of various colored MMW logos
Row of 3 MMW merch items including a red

Website Design

Line work mockup of laptop with Home Page hero section of Music Making Waves website, sitting on a ultramarine blue wave behind it
Linework mockup of Music Making waves website showing the
Linework mockup of Music Making waves website showing the
Mockup of 3 iphones with mobile website pages with a hand holding the center one, pages being shown from left to right are Home Page Footer, Concert Page with Mobile Nav, and Experience Page