Category: strategy

Designing for Everyone

What is website accessibility and how can you make sure that your site is ADA compliant?

The SEO Basics

Let’s start off by defining SEO: Search Engine Optimization

You are not Your User

You are not your user is a phrase used frequently when explaining the importance of user research when working on any design project. Whether it be a website, an ad campaign, packaging design, environment design, a digital marketing campaign… The list goes on and on, but you get the idea. No matter what the project […]

Creating Digital Ad Campaign in a Competitive Market

Day in and day out we are inundated with promos. From banner ads on our web browsers to boosted posts on Instagram and daily promotional emails… like from that one website that you gave your email to for a special 10% off discount two years ago. I’m looking at you Revolve Clothing. It’s estimated that […]

The Ins and Outs of Project Management

Project management… so much to think about as far as what this truly entails. From tracking project timeline and budgets, to communicating client + project expectations to the creative team, to creating healthy client relationships with true longevity, project management has lots of intricacies.

2020 Social Media Trends

We’ve entered a new decade that happens to be one of the most transformative times in our lives, and that comes with great responsibility.  It is time to unlearn and learn all over again.  As we are in a middle of a COVID-19 pandemic and standing up to social injustice, what better way is there […]

So… What does “Integrated” Marketing Mean?

We are assaulted at all fronts and times by a virtual symphony of advertising methods, from consumer products to social suggestions, seemingly convenient references for items we couldn’t possibly live without or ever remember not having access to.