Category: Process

It’s Hard Sometimes, But That’s Good

I haven’t been interning at ST8MNT for too long. In fact, it’s only been a couple of months and my time here is already coming to a close. I know, it makes me sad too. Still, that doesn’t mean that I’m feeling disappointed with my time here. In fact, just the opposite. I’m really happy […]

Bored With Plain Ole Boards?

Are you bored with the plain Jane PDF brand manuals and mood boards? Yeah, us too. Static manuals just don’t cut it in the current agency landscape. Something constantly gets lost in translation, isn’t applicable, doesn’t allow for collaboration or becomes quickly outdated. This is where InVision’s Boards come into play. InVision Boards are a […]

Branding & The Art of Measuring an Identity’s Success

After all is said and done, it’s not the aesthetic complexity of a logo, or the lack thereof, that makes for the ultimate success of an identity project. We are midway through the branding process and we have now reached the most critical point. It’s time to reflect upon the original problem, review identity solutions, […]