Spoiler: I’m No Michelangelo This past August, I spent two weeks traveling through Italy (per the ST8MNT tradition of sending employees on a sabbatical once you hit your 5 year anniversary). During the two weeks we travelled from Venice to Florence, down the coast to Cinque Terre, and ended in Rome. While the trip was […]

They aren’t just for sports teams. From breakfast cereals and fast food to home cleaners and auto parts, mascots have been a staple in branding and advertising in a wide variety of markets. They also come in a variety of shapes and sizes. We mostly think of smiling cartoons but mascots can be 3D renders […]

A brand system is the collection of visuals, messaging, and approaches that relate to the external interaction with your brand. Every element and word is essential in supporting your brand story, compelling audiences to understand and act in line with your goals. Branding communicates the brand promise through its brand system. The vision and goals […]

No one likes reading long paragraphs. When information becomes indigestible, it often becomes overwhelming to understand, analyze, and compare vast amounts of statistics and figures. Data visualization provides an excellent way to present information. Using good design, brands can create engaging graphics that tell the story in a way that captures the attention of the […]

After an exhilarating and inspirational time at Creative Works Conference, we took a moment to reflect on what we took away from the speakers and their stories. There was a recurring subject circulating throughout most of the conference: the theme of conflict vs. progress. From my perspective, there are many types of conflict that creative […]