They aren’t just for sports teams. From breakfast cereals and fast food to home cleaners and auto parts, mascots have been a staple in branding and advertising in a wide variety of markets. They also come in a variety of shapes and sizes. We mostly think of smiling cartoons but mascots can be 3D renders […]
Prologue — The Universe 宇宙 The universe didn’t want me to go to Japan. At ST8MNT, employees take a sabbatical after five years of work. The idea is to travel outside of the country to experience a culture and atmosphere other than our own. Gain some world experience. Get inspired to approach creative challenges from […]
A brand system is the collection of visuals, messaging, and approaches that relate to the external interaction with your brand. Every element and word is essential in supporting your brand story, compelling audiences to understand and act in line with your goals. Branding communicates the brand promise through its brand system. The vision and goals […]
No one likes reading long paragraphs. When information becomes indigestible, it often becomes overwhelming to understand, analyze, and compare vast amounts of statistics and figures. Data visualization provides an excellent way to present information. Using good design, brands can create engaging graphics that tell the story in a way that captures the attention of the […]
After an exhilarating and inspirational time at Creative Works Conference, we took a moment to reflect on what we took away from the speakers and their stories. There was a recurring subject circulating throughout most of the conference: the theme of conflict vs. progress. From my perspective, there are many types of conflict that creative […]
We recently worked with Fusion Management on a Lady Antebellum show poster that was part of the VIP ticket package. The band was performing a charity event benefitting the Ronald McDonald House in Augusta, GA at the Lady Antebellum Pavilion. The kind folks at Fusion wanted something illustrative — and something that could match the […]
For a quick spotlight, I’d like to introduce you to the illustration and lettering work of Jacqui Oakley. She lives in Hamilton, Ontario and teaches illustration at Ontario College of Art and Design in Toronto. I first stumbled across Oakley‘s work a few years back on Designers MX (RIP), when she created a cover for her halloween […]
While Austin and Aaron were busy having babies, I was cooking up a cookbook! When I said “I Do” to Joshua Butler last year, I married in to one of the most fun summer experiences I’ve ever known, the Stone Family Reunion. For a whole week, over 125 members of the Stone family gather at […]
A fun find for feeding the mind: A friend directed me to No Brow, a publishing of works by a wonderful collection of graphic artists, illustrators, and artists. There, I came across Blexbolex a French illustrator and artist based in Berlin who has created such works as Dog Crime, Abecederia, and No Man’s Land. Blexbolex’s […]
March and April have been busy months for ST8MNT, and also for Adrian Younge with two new releases: “Adrian Younge Presents The Delfonics” (a great listen, give it a try) and “Twelve Reasons To Die.” “Twelve Reasons To Die” is a concept album collaboration between rapper Ghostface Killah, composer Adrian Younge, and Adrian Younge’s band […]