Wink Condoms reimagines intimate wellness for a modern audience. Rather than lean on the overly clinical or provocative tropes common in the condom aisle, Wink presents condoms as thoughtfully designed, natural-feel products you actually want to keep on your shelf — not stash under your mattress. Their identity centers on subtlety, comfort, and confidence. It’s latex feels soft and natural, the packaging is clean and contemporary, and their message is rooted in healthy, easy intimacy.

Brand Elements

Ad Campaign

To bring Wink’s philosophy to life, we developed a targeted ad campaign that emphasized the brand’s core values: comfort, discretion, and reliability. The campaign leaned into modern design and straightforward language that highlighted what Wink does best — making protection feel effortless and intentional.

Organic Socials

We helped Wink bring their brand voice to life across social platforms with playful content that evokes confidence. We crafted posts that normalize comfortable intimacy while showcasing the brand’s modern design. From Instagram to TikTok, our strategy balanced education, lifestyle, and lighthearted humor — creating shareable content that engages the audience and builds long-term brand recognition. The result is a cohesive social presence that feels authentic and distinctly Wink.

Amazon Storefront

On Amazon, we crafted Wink’s storefront copy to meet practical buyer expectations while preserving the brand’s elevated tone. The storefront emphasizes product quality — ultra-thin, natural-latex condoms tested to rigorous standards — and frames Wink as both trustworthy and thoughtfully designed. We included clear descriptions of each product variant (ultra-thin, studded, larger fit, etc.), highlighted the rigorous testing process, and guided shoppers toward choosing the right fit for their needs.

Shopify Site

On the Shopify-based site, we built a brand narrative that framed Wink as a lifestyle choice — not just another condom brand. We structured the store experience to be simple and approachable: clear product descriptions, straightforward variant options, and language that focused on what matters to users.

Packaging Redesign

We refreshed Wink’s packaging by moving from stark white boxes to bold, expressive gradients that immediately stand out on the shelf. The new design introduces warmth, energy, and personality while maintaining the brand’s modern simplicity. The gradients help differentiate product types and create a visual system that feels unmistakably Wink.