Trinity Falls


Trinity Falls is a Master Planned Community in McKinney, Texas – A world apart from the hustle and bustle of nearby Dallas – yet never far from major employment centers, shopping, dining and fun.

We’ve refreshed the brand and injected personality worthy of the Trinity Falls offer : beautifully distinctive homes, acres of open green spaces, miles of serene forested trails and opportunities to connect with neighbors and friends.A brand that gives off the feeling comfort, campaigns that exude charm, collateral that captures a true sense of place – potential residents can’t help but want to join this Texas community.

Trinity Falls McKinney Texas Branding Moodboard
Trinity Falls McKinney Texas Branding Logo
Trinity Falls McKinney Texas Branding Attributes

Brand Collateral

Brand collateral has been developed to reflect the charm of the community, using rich, tactile textures on the physical pieces and translating through design on digital versions as well. Woven fabric texture, watercolor paper and splashes of watercolor elements tie these pieces to the brand of Trinity Falls. Custom icons, maps and stat treatments give the pieces true Trinity Falls personality while reinforcing this community is a special place. Important information – neighborhood amenities, the schools, employers, location and surrounding amenities, city and utility info, how a MUD works and more – are designed for ease of understanding and giving a potential resident everything they need to know.

Trinity Falls McKinney Texas Brochure

Home Sweet HOME

Signage and banners have been designed to utilize the brand elements and infuse brand personality in a clean and sophisticated way, as well as to tie a consistent look throughout the large community.

Builder Signage for Trinity Falls

Chalkboard Signage for Trinity Falls


Trinity Falls interacts with their residents through multiple platforms. Elements that are inviting and friendly created an engaging social presence.

Naturally Fun For All. From exciting home tours to cruising on a new bike through nature trails, Trinity Falls always has something to bring foot traffic and new residents, with their promotional campaigns.

Newsletter Design for Trinity Falls Community

Keep Up With The Latest

Community and communication is key to Trinity Falls’ vibrant lifestyle. Monthly newsletters that update current and future residents on the ongoings of the community keeps everyone in the loop of the excitement that can be found at Trinity Falls.

During ST8MNT’s engagement

The unique seasonal campaigns that ST8MNT creates for Trinity Falls have been proven to stand out to potential buyers, and we’ve got the numbers to back it up. Ever since we began working with Trinity Falls in 2019, their growth has skyrocketed:

54% increase of home sales in 2020 65% increase of foot traffic to the property ~5K new website visitors per week

One of the most successful campaigns we created for Trinity Falls offered no HOA fees for a year. This campaign ran at the beginning of 2020 and brought in 79 home sales.

This increase in sales for Trinity Falls has helped their parent company, Johnson Development Corp., make RCLCO’s mid-year list of “Top Selling Master-Planned Communities” for the first time ever! The increase has also helped push Johnson Development Corp. to the top, allowing them to be named Developer of the Year for both the Houston and Dallas-Fort Worth areas for two years in a row, also recently being named Developer of the Year for the Austin area.

Johnson Development Developer of the Year 2018 and 2019

Trinity Falls Top-Selling Master-Planned Communities Mid-Year 2020