Also known as SHEA (Shey-uh)
When the Tennessee Hydrogen Business Council approached us with their vision of establishing a cutting-edge hydrogen knowledge base, our primary objective was to develop a brand that is not only informative and innovative but also accessible and engaging.
SHEA was formed when the Tennessee team decided to expand their reach across the entire Southeast region. We chose the descriptor ‘Alliance’ to reflect the collaborative efforts of the Southeast states, highlighting a positive and unified vision.
Who is SHEA?
SHEA stands at the forefront of the hydrogen movement in the Southeast region of the United States. This organization drives commerce and innovation, increases education and enables change, propelling the region towards a more sustainable and prosperous era. This is the journey to illuminate the hydrogen horizon and pioneer a greener world.
Segmented Messaging
To effectively communicate SHEA’s mission and vision, we developed tailored messaging strategies for diverse target audiences. Each segment received carefully crafted messages designed to resonate with their unique perspectives and interests, ensuring a cohesive and impactful narrative across all platforms.
Tone of Voice
We established a tone of voice that is confident yet approachable, reflecting the organization’s commitment to being a leading resource in hydrogen energy while remaining accessible to a broad audience. Our tone embodies the following key characteristics:
A drop of innovation.
A world of possibilities.
While we were establishing a strong messaging foundation, we were simultaneously working on a visual identity to match the values and goals of SHEA. we focused on incorporating imagery of nature and Southeastern landscapes to evoke a sense of place and environmental stewardship. The typography is bold and clean, designed to be both modern and accessible, while the bright color palette adds a vibrant and dynamic energy to the brand. We wanted to create an icon that would represent the process of creating hydrogen fuel in an abstract way. This visual direction ensures that SHEA’s identity is both striking and memorable, resonating with diverse audiences and reinforcing its commitment to innovation and sustainability.
Brand Guide Examples
Once the visual direction is established, we create a brand guide that outlines the standards and guidelines for maintaining a consistent and cohesive brand identity.
Website Design
The SHEA website was designed to be the premier destination for all things related to hydrogen energy. Our primary goal was to create a comprehensive resource hub where industry professionals, policy makers, and the general public can access the latest news, research, and developments in the hydrogen sector.
To achieve this, we structured the website to include dedicated sections for news updates, in-depth resources, and networking opportunities. Additionally, we incorporated educational content tailored to the general public, explaining what hydrogen is, its benefits, and its various applications in an engaging and accessible manner. The website’s user-friendly design ensures easy navigation, making it an invaluable tool for anyone interested in hydrogen energy.
View website
All Inclusive Resource
Users can find up-to-date articles, engaging webinars, and relevant news links that keep them informed about the latest trends and advancements in hydrogen energy.
Hydrogen 101
For those who may not know anything about hydrogen or hydrogen fuel, we’ve included a Hydrogen 101 page that teaches all the basics from creation of hydrogen fuel to some of the many end uses.
SHEA Membership
The SHEA website also features an exclusive membership section designed to provide added value to those who sign up. Members gain access to a wealth of exclusive resources, including in-depth insights, specialized reports, and the latest research in the hydrogen energy sector.
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Welcome Email
When a member signs up, they will receive an automated email welcoming them to the organization. There is also a PDF guide on how to benefit from their new SHEA membership.
Social Media
An important piece of this brand is communicating to new potential members. Each month, we create unique hydrogen highlights for SHEA to post on their LinkedIn account.
We needed to include a way for some of the core members of the SHEA team to communicate directly to their audience, with such a complex topic. With Reactor Media’s help, we filmed and edited two videos: the SHEA Mission video and Hydrogen 101 video.
SHEA Mission Video
Hydrogen 101
