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Upshore Luxury Apartments

digital / identity / print
Upshore wordmark mocked up as metal signage with leafy shadow overlays

Upshore is a luxury apartment building located in the sunny state of Florida. ST8MNT developed this modern multifamily identity system, website, and brand collateral to give a sense of resort life at home. An important part of the brand experience is tone of brand voice and language that invites you to “Find Your Way” Upshore.

Moodboard of images serving as inspiration for Upshore. The moodboard is titled
Primary logo for Upshore with identitifer
Upshore logo system showing various lockups as designed by ST8MNT
GIF showcasing the Upshore logo icon in various colors as designed by ST8MNT
Upshore typography developed as part of the brand system showing how the fonts work for the subhead, headline, and body copy
Brand texture of treated wave imagery as a part of the identity system for Upshore Luxury Apartments designed by ST8MNT
Brand texture of brush strokes as a part of the identity system for Upshore Luxury Apartments designed by ST8MNT
Brand texture of sand as a part of the identity system for Upshore Luxury Apartments designed by ST8MNT
Brand texture of shell linework as a part of the identity system for Upshore Luxury Apartments designed by ST8MNT
Brand texture of watercolor as a part of the identity system for Upshore Luxury Apartments designed by ST8MNT
Brand texture of topography lines as a part of the identity system for Upshore Luxury Apartments designed by ST8MNT
Website Design

 

Upshore homepage and website design as designed by ST8MNT for this luxury Florida apartment complex

 

upshore.com

view the website

Interactive amenities section design as part of Upshore's website design completed by ST8MNT
Interactive neighborhood map section design as part of Upshore apartments website design completed by ST8MNT
Mobile mockup of website design of Upshore in Florida, designed by ST8MNT
GIF of Amenity page design as part of the Upshore website design completed by ST8MNT
Display of gallery page showing different gallery categories and lightbox feature for Upshore in Florida, as designed by ST8MNT
Collateral Pieces

 

Mockup of custom marketing brochure for Upshore Apartments in Florida completed by ST8MNT
Mockup of business card design for Upshore apartments completed by ST8MNT
Mockup of sticker designs for Upshore, luxury apartments in Florida completed by ST8MNT
Mockup of notecard design for Upshore completed by ST8MNT
Mockup of water bottle labels for Upshore luxury apartments in Florida completed by ST8MNT