identity / print / packaging / naming
SIXEM Board Game Cover design that reads

Hootenanny Games is a Nashville publisher of physical games that break the ice, share some fun, and bring on the belly laughs. ST8MNT had a ball working on the naming, package design, game piece component design for play, copywriting and crafting the story for three of their flagship games. SIXEM is a dice-based game that harnesses color and playful typography.

SIXEM visual direction featuring inspiration imagery pulled that sits on a grid background

Pumped Up Power

Playing off the colorful dice and fast-paced game play, the art direction embraced eye-catching colors and in-motion visuals. Typography is bold and in-your-face, while the graphic tone suggests a vibrant and snappy visual language to compliment the fast dice play.

Black background with colored dice graphics on left and right with text in the middle that reads the game
Image of the SIXEM dry erase boards with X's marked on them, markers, and dice on a transparent background
Text that reads
SIXEM game elements including dice, boards, markers, spinner, and box cover are scattered on a blue background
SIXEM box stacked with front cover sitting askew on top, showing off the designs of the box sides with colorful dice, SIXEM, ages 10+, and 2-4 players information
Stop motion video of colorful dice moving in frame and stacking on yellow background
SIXEM dry erase board being held in the center of the image by one arm coming in from the left while another sticks out from a hole in the green background while holding a marker
SIXEM back of box sitting in front of a blue background
SIXEM box open with box inside containing spinner sits on left and box cover sits on right, both on a purple background
Stop motion of spinner arrow moving around the circle on yellow background
A hand sticks out from a hole in the green background and tosses dice in motion onto game pieces below
SIXEM instruction booklet designs on blue background



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