Welcome to Reba’s Place. Kick off your boots and feel right at home at this restaurant, live music venue and retail store brought to life in Reba’s hometown of Atoka, Oklahoma. Influenced by Reba’s upbringing and welcoming spirit, ST8MNT created a full hospitality brand system for this one-of-a-kind spot. The evergreen logotype lockup was already established, so our team dug into Reba’s heritage to build a full brand system from there. The full execution included a robust style guide of alternate marks and additional logos, brand attributes, a vivid color palette, tone of voice and typography, along with branded graphics and patterns to be integrated throughout venue interiors, on exclusive merchandise and diverse pieces of collateral.
Developing a deep and varied Brand System
With such a lively venue offering a variety of experiences, our brand system needed to fully reflect this essential energy. We needed to include flexibility for application and new elements that live harmoniously with the evergreen Reba logo. We developed fun monogram options, multiple alternate logos and entertaining patterns to carry Reba’s charm throughout a cohesive brand.
Tone of Voice
Brand Graphic Buildout
To capture the personality of Reba’s Place, we built an array of graphics to bring fun and fancy! We focused on the elements of Reba’s Place that were essential to the brand identity including the Masonic roots of the building, the western spirit of Oklahoma and the beloved personality of Reba.