Nashville Chicks Candle Co.

digital / identity / print / packaging / sem / ux
Photo of white NCCC candle in bathroom with glass of white and magazine


Nashville Chicks Candle Co is a mother + daughter local company that creates all natural, hand poured candles and products with long lasting and safe fragrances. ST8MNT redesigned Nashville Chicks’ packaging labels, and extended the brand system, to embrace it’s sophisticated, simplistic aesthetic. ST8MNT then went to work on building up this direct to consumer + wholesale product with photoshoots, a new online store, wholesale materials, social presence, email nurturing, advertising and more. The best part, our offices have never smelled better!




Black banner with text
Photo of black and white candles laid down and photographed from above showing the label before
Grid of 6 images showing redesigned label
Black label design for NCCC

St8mnt directed studio and lifestyle shoots (photography by Kris D’amico + ST8MNT creatives), capturing stunning content for the online store and all the marketing efforts; as well as ongoing shoots for seasonal engaging content and new products throughout the year.




Gallery of images with photos of candles from photoshoots
Wireframe Macbook Pro showing home screen of NCCC website, header has lit candles and sweaters
Wireframe iPad and iPhone showing NCCC shop pages
Wireframe web browser showing a screenshot from website
Wireframe web browser showing a screenshot from website


ST8MNT supercharged the Nashville Chicks Candle Co online store, building out a better brand e-commerce experience on the Shopify platform with plenty of space for promoting products and telling the full brand story in a compelling way.

view the website

Mockup of hand holding Iphone with Nashvile Chicks Candle Co. instagram grid on a white plaster background
Instagram Image of person holding match to candle with words
Instagram Social of image with opacity down and promo offer
Instagram Image of polaroid of chickens held over pumpkins and coffee in background
Image of lavender with text
Instagram post with photo of candle by bath tub and definition of relaxation
Instagram Image of quote from T.S. Elliot saying
Instagram Story gif with ingredients of fall trilogy collection
Instagram Story Size gif discussing the customizable options
Instagram Story gif of candles burning with smoke and pumpkins that states

Socials + Email Marketing

We create and maintain an engaging Instagram presence, sharing product eye candy, seasonal fun, brand ethos and founder story details; with Instagram shopping easily built in. Paid Facebook and Instagram marketing is ran thoughtfully and efficiently to reach the right audience at the right time with the right creative. And every awesome consumer brand needs good email nurturing. Between nurture campaigns, important triggers and promo campaigns – our emails are workhorses to drive brand growth.




Gif of Instagram ad for NCCC with the product tags appearing
NCCC Paid Social Ads laid out in grid with 4 example images
Wireframe email browser and iPhone showcasing email newsletter examples
Wireframe email browser showing an email newsletter discussing candle maintenance
Wireframe email browser showing an email newsletter discussing candle maintenance
Mockups of print collateral (lookbook)
NCCC product brochure cover
2 sheets of NCCC product brochure stacked