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IEBA

identity / merch / motion
IEBA logo showcasing the visual identity created by ST8MNT for this company in the live entertainment industry

 

Founded in 1970, IEBA (International Entertainment Buyers Association) connects the people who make live entertainment happen. As the leading not-for-profit trade organization for live entertainment buyers, bookers, and sellers, IEBA brings the industry together through a powerful network and annual conference. ST8MNT created a distinctive brand identity built to reflect that connection and influence, combining a dynamic visual system and thoughtful messaging into a cohesive brand made for the business behind the show.

IEBA branding concept and visual direction showing the moodboard and creative inspiration behind ST8MNT's identity design titled
IEBA logo system showing primary and secondary logo lockups designed by ST8MNT for the International Entertainment Buyers Association
IEBA icon design created by ST8MNT as part of entertainment industry identity with text that read
IEBA tagline animation demonstrating the flexible verbiage system developed by ST8MNT where
IEBA tagline that reads

One element of the refreshed branding was a thoughtful tagline that speaks to the core offering. The tagline, “Live Deals Done Here,” highlights IEBA’s role as the place where the business minds of live entertainment come together. The word “Live” carries a dual meaning. It signals the focus on live entertainment while also underscoring that active deals are taking place at IEBA events. The tagline is dynamic — as “Deals” can be replaced by all the other “live” business done at IEBA. (Networking, Marketing, Education, etc.)

Applied in Style

IEBA’s most prominent brand display is their annual conference. We needed to create a system with designs that are distinctive and memorable, but flexible enough to evolve each year. No matter the touchpoint, the IEBA brand was designed to bring the noise.

International Entertainment Buyers Association hat design featuring the IEBA identity system by ST8MNT
IEBA tote bag design showcasing the application of ST8MNT's brand identity across promotional products
IEBA branded conference materials showcasing the flexibility of the International Entertainment Buyers Association identity system designed by ST8MNT
IEBA brand identity in action across conference materials like a-frame signage
IEBA signage mockups showcasing the cohesive system designed for the entertainment industry organization
IEBA print collateral design extending the organization's brand identity across professional materials like a business card
IEBA branded social media post demonstrating the visual identity system developed by ST8MNT
IEBA digital marketing graphics designed by ST8MNT to maintain brand consistency across social platforms
IEBA branded screen graphics created by ST8MNT for IEBA presentations and conferences for entertainment industry

Making Moves

Once the brand was established, it was time to bring it to life. We created an announcement video to introduce the refreshed brand at their conference. A storyboard with style frames were designed to illustrate the vision, and then the brand was put to motion!

Storyboard design for motion design animation created by ST8MNT for brand reveal video at IEBA conference. Writing points to certain elements of the storyboard that read: crescent shifts to reveal text, sound waves build,
Thumbnail for Brand Video that reads "Amplify Your Reach" as designed by ST8MNT for IEBA Icon Icon