Getting Curious – Stitcher

digital / merch
iPhone mockup of Stitcher Instagram feed with grid of Getting Curious posts


Mugs! Stickers! Pet bandanas, oh my! A Stitcher-exclusive podcast, Getting Curious is a weekly exploration of all the things Jonathan Van Ness (of Queer Eye fame) is curious about. Stitcher approached ST8MNT for a distinct visual direction to help promote the “Getting Curious” swag collection. Leveraging simple animations and a vibrant, illustrative approach, the end result was a social media ad campaign that matched the bold, captivating personality of JVN himself.


Jonathan Van Ness spinning into frame with custom illustrated mask to promote Getting Curious merch line
Mobile mockup of Stitcher Instagram feed showcasing grid of posts with Getting Curious brand campaign merch
Mobile mockup of Stitcher Instagram story with dog wearing illustrated Getting Curious campaign bandana
Mobile mockup of Stitcher Twitter profile with Getting Curious campaign header image