Embers Lodge Bar

identity / print / naming
Embers Lodge Bar logo identity with smoking cocktail for Gaylord Rockies Hotel in Colorado

The hospitality brand identity for Embers Lodge Bar was created by ST8MNT as the welcoming bar in the grand lobby of the Gaylord Rockies Resort in the Denver Colorado area. The Naming, visual identity system and print design was all purposefully crafted to reflect the warm and inviting atmosphere in the hotel environment. Guests can gather to sip handcrafted cocktails, as they stoke thoughtful conversations with friends. The Embers brand development was part of a corporate resort update initiative at the Gaylord Rockies Resort & Convention Center that included ST8MNT developing their new F&B offerings.

Embers Lodge Bar serves as the heart of the Gaylord Rockies Resort. Patrons gather around the grand fireplace, while enjoying an astonishing view of the Flatirons in the distance. This space encapsulates a warm and inviting atmosphere, with decor elements that have an adventurous nod. Guests gather here to sip handcrafted cocktails with Colorado-inspired flavors, as they stoke thoughtful conversations with friends, old and new.
Brand attributes: lodge-chic, trusted, uniting, crafted, warm, and inviting
A warm and inviting color palette of red, gold, cream and charcoal. Typography that is bold and traditional.
Embers logo system, with custom logotype featuring a flame.
Embers secondary mark, a stamp-like badge featuring the flame from the logotype
Embers Lodge Bar rendering in Gaylord Rockies hotel lobby.
Whiskey glass
Mockup of a menu that is on the back of a vintage post card.
The Embers branding shown on an envelope, coaster, notepad, pen, and paper bag.

Explore More from Gaylord Rockies

The visual brand identity for Embers was created as part of a corporate initiative at the Gaylord Rockies Resort & Convention Center that included developing new F&B offerings. Additional Food and Beverage brands we developed were Garden + Grain, Copper Table and the signature dining offering we rebranded, Old Hickory Steakhouse. Each brand was carefully crafted to emphasize the distinct offering and qualities while intentionally coexisting and complementing one another within the same space. Click or tap below to view more.