Earwolf is home to some of the funniest, and most entertaining podcast shows, including top-ranking favorites like Comedy Bang! Bang!, Storytime with Seth Rogen, Conan O’Brien Needs A Friend and Office Ladies. After collaborating on a visual identity for Getting Curious with Jonathan Van Ness, Earwolf approached ST8MNT for a reimagined website. Their 2020 acquisition by SiriusXM signified a new chapter, and they wanted an exciting refresh that would propel the company forward while maintaining the core essence of their established identity.

To kick off we proposed an updated navigation structure, sitemap and page-by-page content outline. Next we brought the sitemap to life with comprehensive wireframes. We were careful to honor the current site build, but it was essential to consider how our proposed website would affect the user experience both for the frontend user and their backend content team.

The visual direction of the new website was heavily influenced by the core essence of Earwolf’s current brand. We made updates to typography and color usage, along with a system of custom UI elements and interactions to gave the site a distinct visual identity coupled with their fresh, funny personality.