What does the branding for the Laylow Hotel in golden Waikiki, Hawaii and the current tallest building on earth, the Burj Khalifa in Dubai, have in common? They both started from the ground up. They both started small. And a heck of a lot of trust was involved in seeing them both to completion. In […]

Anarchy right? The system is a construct. Why are there rules to begin with? Well if there weren’t, everyone would be a designer. A lot of time that’s already the case but that’s an entirely other blog post. Design has its rules and most if not all of them will help the design process and the end […]