What does the branding for the Laylow Hotel in golden Waikiki, Hawaii and the current tallest building on earth, the Burj Khalifa in Dubai, have in common? They both started from the ground up. They both started small. And a heck of a lot of trust was involved in seeing them both to completion. In […]

It’s not news to anyone–we’re in the digital era; where the majority of information and media we see is from screens all connected through the internet. With everyone engaging through multiple screens and devices, making sure your brand’s identity can translate and maintain consistency cross platform is of the utmost importance in this day and […]

Anarchy right? The system is a construct. Why are there rules to begin with? Well if there weren’t, everyone would be a designer. A lot of time that’s already the case but that’s an entirely other blog post. Design has its rules and most if not all of them will help the design process and the end […]