Spoiler: I’m No Michelangelo This past August, I spent two weeks traveling through Italy (per the ST8MNT tradition of sending employees on a sabbatical once you hit your 5 year anniversary). During the two weeks we travelled from Venice to Florence, down the coast to Cinque Terre, and ended in Rome. While the trip was […]

A brand system is the collection of visuals, messaging, and approaches that relate to the external interaction with your brand. Every element and word is essential in supporting your brand story, compelling audiences to understand and act in line with your goals. Branding communicates the brand promise through its brand system. The vision and goals […]