Prologue — The Universe 宇宙 The universe didn’t want me to go to Japan. At ST8MNT, employees take a sabbatical after five years of work. The idea is to travel outside of the country to experience a culture and atmosphere other than our own. Gain some world experience. Get inspired to approach creative challenges from […]

A brand system is the collection of visuals, messaging, and approaches that relate to the external interaction with your brand. Every element and word is essential in supporting your brand story, compelling audiences to understand and act in line with your goals. Branding communicates the brand promise through its brand system. The vision and goals […]