In the new year, it’s fitting for our team of brand-building experts to weigh in on their favorite rebrands of 2022. Personally, my favorite rebrand of the year was that of DAVID agency, which was executed completely in-house. As an advertising nerd, I follow agencies closely and always find it interesting when they take the opportunity […]

A brand system is the collection of visuals, messaging, and approaches that relate to the external interaction with your brand. Every element and word is essential in supporting your brand story, compelling audiences to understand and act in line with your goals. Branding communicates the brand promise through its brand system. The vision and goals […]

After all is said and done, it’s not the aesthetic complexity of a logo, or the lack thereof, that makes for the ultimate success of an identity project. We are midway through the branding process and we have now reached the most critical point. It’s time to reflect upon the original problem, review identity solutions, […]