As creatives, it’s tempting to jump into a project and immediately start designing. Our minds are nonstop generating ideas, logos, font combinations and color palettes we want to see executed. However, an essential part of our job is helping clients reach goals through a new, refreshed brand. This means taking a step back to discover […]

Project management… so much to think about as far as what this truly entails. From tracking project timeline and budgets, to communicating client + project expectations to the creative team, to creating healthy client relationships with true longevity, project management has lots of intricacies.

When a brand finds itself caught in the crossroads of a social, cultural, or political crisis, what is the proper response? Is it a better option to ride it out and remain silent, or does a brand have some kind of responsibility to take a stand, and/or illuminate it’s position on the social issues of the day.

We spend most of our time at work interacting with our co-workers, and for most of us, it’s our main source of social interactions with other human beings. Well, this was before we were disrupted by COVID-19 and sent to work from home for the foreseeable future. It’s a rough time for so many of […]