Category: Branding

The Pros and Cons of Responsive Logos

It’s not news to anyone–we’re in the digital era; where the majority of information and media we see is from screens all connected through the internet. With everyone engaging through multiple screens and devices, making sure your brand’s identity can translate and maintain consistency cross platform is of the utmost importance in this day and […]

Branding & The Art of Measuring an Identity’s Success

After all is said and done, it’s not the aesthetic complexity of a logo, or the lack thereof, that makes for the ultimate success of an identity project. We are midway through the branding process and we have now reached the most critical point. It’s time to reflect upon the original problem, review identity solutions, […]

On Branding The Raddys

On Saturday, February 27th, over 400 people in the Nashville advertising community gathered to award the best work of the past year at the 51st Annual Nashville American Advertising Awards. This year, ST8MNT won one Gold and five Silver 2016 AAF Addys. Even more exciting than that, though, ST8MNT was honored to brand Nashville’s 2016 American […]