It’s not news to anyone–we’re in the digital era; where the majority of information and media we see is from screens all connected through the internet. With everyone engaging through multiple screens and devices, making sure your brand’s identity can translate and maintain consistency cross platform is of the utmost importance in this day and […]
After all is said and done, it’s not the aesthetic complexity of a logo, or the lack thereof, that makes for the ultimate success of an identity project. We are midway through the branding process and we have now reached the most critical point. It’s time to reflect upon the original problem, review identity solutions, […]
On Saturday, February 27th, over 400 people in the Nashville advertising community gathered to award the best work of the past year at the 51st Annual Nashville American Advertising Awards. This year, ST8MNT won one Gold and five Silver 2016 AAF Addys. Even more exciting than that, though, ST8MNT was honored to brand Nashville’s 2016 American […]
This year ST8MNT brought three new employees into the fold — we’d like you meet them so you can know how great they are (we’re like a proud mother hen clucking over all these good eggs). It’s a good mix of hires: one account-side star (with mix-tape experience), a designer/developer with natural-born Nashville style, and […]
ST8MNT principals Josh and Bethany Newman attended an inspiring talk by Jack Daniel’s representatives Ted Simmons and Jennifer Powell, called “The Last Time I Saw Lynchburg: How to Build a Successful Global Brand with a Single Selling Message.” Kudos to the Nashville Chamber of Commerce for putting on such a cool event, though some attendees may have […]
Recently we’ve had some wine and spirits packaging rolling out onto local shelves: All Purpose Shine, Short Cake, and coming soon: Humble Pie, a new cabernet from Nashville-based BNA Wine Group. With these new roll-outs, we wanted to walk you through a small snapshot of whats it like to work on these from beginning to end […]
It’s always disappointing when you’re planning your next getaway, and you come across a find with branding that spot on, but the architecture, rooms, and interior execution is not. And disappointing if its the reverse – an exceptional hotel deserving of exceptional design. Basically, gold shouldn’t be rolled in shit. So…We’ve made a list of […]
OHHH•EMMM•GEEE!!! It’s TOTES Summer. And summer means grilling out burgers and condiments, namely Ketchup. There’s nothing like an ice cold bottled coke, a freshly salted carton of fries, and cool ketchup for dipping to beat a hot-ass Nashville summer day in the shade. In honor of our old crimson confidant, we’re diving into this sauce […]