ST8MNT’s been eggstatic to partner with The Egg and I Restaurants over four years on a massive re-brand, then another refresh three years later, and ongoing marketing needs throughout. See above for the most recent refresh, and below for the original re-brand. We’ve had the fun of fusing the warm and inviting, mother’s kitchen aspect of the legacy brand to the updated, fresh and inviting comfort food in today’s market. The re-brand key art dials back to the integrity of The Egg & I Restaurant’s natural ingredients, as the logo was also stripped back to it’s natural structure. We took their great wood textures and engraved illustrations and grew and extended them in a way to feel memorable and welcoming.

We created a new pattern that integrated the brand assets in a visual way that married the history of The Egg & I with the new, in a fresh way. ST8MNT has also worked with The Egg and I on brand voice evolution, taking it’s historical hospitality and bringing an engaging quirkiness that energizes the offering, yet still speaks to their audience in an authentic way. Fast forward three years, and it was time to refresh the new brand a bit, bringing up tired environment interiors as well. This called for infusing pale blue and gray, and modernizing the brand and asset designs in subtle ways. Redesigning and reformatting the menu to tweak profitability (see above) was also a key part of this refresh.

A re-design of The Egg and I site was a major component of the brand refresh. We had already established brand visuals that felt inviting, fun and a bit quirky. Now it was our opportunity to apply interactivity to them within the digital space. We were able to utilize all of the little elements that encompass the brand refresh throughout the site design, and ensure the digital experience was current and tailored to mobile users.

This new dynamic site is built with functionality catering to the modern brunch consumer. Our user-friendly nutritional calculator and restaurant locator present further accessibility to these progressive brunch goers. Plan your meals ahead or book a meeting room online all at the Egg & I. It was also built with a robust admin area for individual locations to edit things unique to their location.

The YI-YI sauce’s zestful flavor is a perfect addition to any of The Egg & I’s breakfast lunch or brunch entrée. Our package design objective was to bring the iconic table condiment bottle design up to date with our total rebrand.

We wanted to design a label so that the customer would be enticed to try the spicier option and discover the incredible hot pepper sauce and purchase a bottle to take home and share with the family.