We’ve found where joy lives…
Jubilee is a master planned community near Houston Texas, where they’re raising the bar for how a community can better the lives of the individuals that live in it by emphasizing a more holistic approach to wellness, and creating a lifestyle rooted in positivity. ST8MNT was overjoyed to develop this joyful brand from the ground up. Mindfulness and mental health are intentionally designed into the master plan, and we built a brand to reflect that. This includes a full brand system developed for integration with the public spaces, ongoing collateral and campaign designs, and so much more.
SETTING THE MOOD
The Jubilee brand direction indulges in the bright side of things. Bright bursts of color paired with calming neutrals evoke a positive and joyful mood. Clean graphics and playful geometric patterns contribute to a modern yet sublime experience. The brand executions should always feel in line with the visuals established here.
AN EXPANSIVE COLOR PALETTE
The color palette of Jubilee is thoughtfully curated to evoke joy, warmth, and balance, creating a vibrant yet harmonious aesthetic. The primary colors anchor the palette with a mix of bright energy, calming depth, and neutral softness. The secondary colors add dimension and versatility while the tertiary colors provide nuanced accents that tie the palette together. This layered approach ensures the palette can convey both vibrancy and tranquility, perfectly reflecting Jubilee’s wellness-focused identity and the many offerings they have.
TONE OF VOICE
The Jubilee brand should always sound positive, relaxed and confident. Messaging should never feel overly formal or blunt. The tone should be conversational and aspirational. When writing for the Jubilee brand, remember the brand attributes.
A VIRTUAL WELCOME
The web design of Jubilee is a warm and inviting digital gateway to the community, thoughtfully crafted to represent a virtual visit. With its blend of modern aesthetics, bold colors, and intuitive functionality, Jubilee’s website is designed to make visitors feel at home from the very first click.
JOY DELIVERED TO YOUR INBOX
Designing emails for Jubilee is about crafting a digital extension of the community. From announcements about events to updates on new homes, every message is designed to spark joy, provide value, and foster a sense of connection.
GETTING SOCIAL
We designed social media templates for Jubilee in order for them to consistently share information, inspiration, and wellness-focused content. Using dynamic layouts that feature images and type, each template is crafted to engage and inspire.
JOURNEY THROUGH JUBILEE
With so much color and joyful expression, it’s essential that these visuals translate to the onsite experience of being in Jubilee. To do that, ST8MNT worked with Jubilee on a number of signage, wayfinding, and environmental pieces that navigate a visitor through the community.
PAVING THE WAY
Designing street art for Jubilee’s crosswalks and main thoroughfare transformed ordinary pathways into an expression of community spirit. The art invites residents and visitors to slow down and savor the little things. Each crosswalk and road becomes more than a functional space—it’s a canvas celebrating connection, creativity, and the welcoming heart of Jubilee.
A SIGN OF WHAT’S TO COME
Some of the signage designed for Jubilee is only intended to be temporary. This signage is about building excitement and anticipation as the community takes shape. The signage keeps visitors informed and sparks curiosity and ensure a memorable experience for all who visit as it gets developed.
ZONE BRANDING
Jubilee is a unique community that is focused on providing residents a balanced and wellness focused experience. This community features strategically designed amenity spaces with 4 goals in mind: reflection, connection, exploration and inspiration. ST8MNT developed icons, patterns, and colors that communicate these zones and reinforce place.
The Reflection zone inspires mindfulness and encourages people to decompress from the daily grind in purposefully relaxing and reflective spaces.
The Connection zone fosters relationships by designing gathering spaces to create a sense of community, bringing neighbors together in a meaningful way.
Exploration zone encourages ecotherapy by creating opportunities for residents to interact with nature, exploring in a positive and safe environment.
Stimulating the mind is what the Inspiration zone is all about. Imaginative play structures and educational outlets help residents flourish and stay inspired.
INK THAT INSPIRES
Designing a magazine for Jubilee is an opportunity to bring the community’s vibrant spirit to life in print. Each page is thoughtfully crafted with uplifting visuals, engaging facts, and inspiring features that showcase Jubilee’s unique lifestyle. With a clean, colorful design and compelling content, it’s more than a magazine—it’s a celebration of life at Jubilee.
PRINTED POSSIBILITIES
From the vibrant pages of a magazine to the inspiring visuals of a calendar, each print project is created to be beautiful and functional. With a consistent yet versatile approach, these projects bring Jubilee’s spirit into daily life. This is just a taste of all the print projects we do to express the brand on the page.
WHERE CREATIVITY MEETS THE ROAD
Each campaign is brought to life with different messaging and treatments to celebrate Jubilee’s unique lifestyle. Whether promoting events, showcasing amenities, or welcoming new residents, billboards are used to stand out and leave a lasting impression.
PAGE-TURNING DESIGNS
Each campaign also includes a full and half page ad that represents the campaign in various local publications. These print ads are an opportunity to communicate what makes Jubilee or the campaign special, and attract potential homebuyers.
CLICK, SCROLL, SMILE
Engaging landing pages and email designs are crafted to captivate and connect with potential or current residents. These digital designs ensure a seamless user experience that reflects Jubilee’s welcoming vibe and drive action to interact with the campaign.
SOCIAL MEDIA DESIGN
Each campaign also consists of shareable content for social media. Reels or stories are designed with motion to capture the attention of the audience, while carousel or static posts allow users to send and share.
THE JOYFEST
As part of Jubilee’s grand opening we were tasked with creating a theme, brainstorming event activities, and designing the key art and other pieces for their fun-filled event. This concept embraces the end result of balancing your wellness; pure joy. This is not just an event – it’s a celebration of community, and the joy that connects us all.
