Author: Sebastian Arredondo

All Systems are Go

A brand system is the collection of visuals, messaging, and approaches that relate to the external interaction with your brand. Every element and word is essential in supporting your brand story, compelling audiences to understand and act in line with your goals. Branding communicates the brand promise through its brand system. The vision and goals […]


No one likes reading long paragraphs. When information becomes indigestible, it often becomes overwhelming to understand, analyze, and compare vast amounts of statistics and figures. Data visualization provides an excellent way to present information. Using good design, brands can create engaging graphics that tell the story in a way that captures the attention of the […]

Warning: Reading May Lead to Severe Illness

In the midst of a public health crisis, communication is crucial to informing the general population about ongoing risks and prevention. During the COVID-19 pandemic, organizations like the CDC and health departments have the responsibility to provide information in order to save lives and reduce the spread of illness. Visual messaging on these crises has […]

Brands are Like Friends

There are some friends that are fun to party with, and others that inspire us to be better. Other friends are like trusted allies, dependable in helping us through whatever life throws at us. Each friend has their own unique qualities that make us fond of them. Not all friends are friends forever, but some […]

Nostalgia Kicks us in the Rear

I remember my first concert like it was yesterday. At 12 years old, a devoted Jonas Brothers fan, I jammed out like it was the Year 3000 in an arena full of excited tweens and overzealous parents. To my dismay, the band broke up in 2013. As soon as I heard the band was getting […]