![ST8MNT_BYM-Work_Header All the Be You Medical logos and alternative marks laid out in pattern on tan background](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_Header.png)
As one of the top 10 Botox and filler practices in the United States, Be You Medical is a California-based med spa led by Dr. Selene Castrejon-Dunham. The team at Be You is committed to enhancing natural beauty using aesthetic medicine and asked ST8MNT to help reflect this mission in a new brand identity. Making a strong first impression, the final brand system balances a natural essence with modernity through neutral colors, luxurious type and elevated marks to instill trust, comfort and luxury.
![ST8MNT_BYM-Work_0004_Moodboard Moodboard of images that sets the tone with visual inspiration](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_0004_Moodboard.png)
![ST8MNT_BYM-Work_0003_Brand-Attributes Brand Attributes written out: sophisticated, natural, clean, comforting, radiant, luxury](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_0003_Brand-Attributes.png)
![ST8MNT_BYM-Work_PrimaryLogo Primary Be You Medical logo in brown and tan](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_PrimaryLogo.png)
![ST8MNT_BYM-Work_AltLogo Be You Medical horizontal logo repeated 5 times alternative off white and tan](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_AltLogo.png)
![ST8MNT_BYM-Work_LogoScript Full logo script in tan and off white on brown background](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_LogoScript.png)
![ST8MNT_BYM-Work_0002_Colors Icon repeated in a line 5 times with each brand color](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_0002_Colors.png)
![ST8MNT_BYM-Work_0001_Type Brand typography is laid out with headline, subhead, and body text](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_0001_Type.png)
![ST8MNT_BYM-Work_0000_SubIcons 3 BYM submarks displayed in a row](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_0000_SubIcons.png)
![BYM_paper-example-scaled Mockup of stationary with an example of a services menu and back of postcard](https://st8mnt.com/wp-content/uploads/2023/04/BYM_paper-example-scaled-1.jpg)
![ST8MNT_BYM-Work_image-text-lockup Graphic example with text](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_image-text-lockup.png)
![ST8MNT_BYM-Work_biz-card Business card mockup on textured background](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_biz-card.png)
![ST8MNT_BYM-Work_jacket1 Mockup of BYM monogram on athletic jacket](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_jacket1.png)
![ST8MNT_BYM-Work_jacket2 Mockup of BYM monogram on athletic jacket closer up](https://st8mnt.com/wp-content/uploads/2023/04/ST8MNT_BYM-Work_jacket2.png)