Standing as the most luxurious offering in Horseshoe Bay, Texas, Atten Hill represents the pinnacle of refined living in the Texas Hill Country. Inspired by this dramatic landscape, we crafted a brand identity for Atten Hill that captures the essence of Horseshoe Bay’s most exclusive community, where sophisticated design melds seamlessly with the raw beauty of its natural setting. Every aspect of the Atten Hill brand emerges from the harmonious blend of rugged terrain and refined luxury, creating an authentic narrative that speaks to those seeking their next chapter.
The name “Atten Hill” pays tribute to the community’s golfing heritage, with “Atten” meaning “18” in Norwegian—a subtle nod to the premier Summit Rock Golf Course that provides an exclusive backdrop for each residence. Beyond the numerical significance, “Hill” references both the rolling Texas landscape where these homes reside and the challenging beauty of the course’s 18 holes.
The interplay between the letters A and H forms the cornerstone of this sophisticated monogram. The A rises prominently above the H, an intentional design choice that mirrors the community’s distinctive terraced architecture. The brand’s color story is drawn directly from the Texas Hill Country landscape, creating a sophisticated dialogue between architecture and nature. These colors work in concert to create a visual language that is simultaneously refined and authentic to the location. This overall design approach bridges two worlds: the refined sophistication of luxury real estate and the rugged authenticity of the Texas landscape.
Brand Collateral
While creating an elevated experience for home buyers was paramount, a refined experience throughout the brands internal touch points was equally important. From builder communications to email signatures, each element was carefully crafted to maintain the perfect balance of approachable luxury—ensuring a cohesive brand experience for everyone who interacts with the community.
Builders Brochure
Business Cards
Email Signature
Founders Campaign
To establish the community, Atten Hill created an exclusive founders program offering premier benefits to their first 15 homeowners, including first selection of homesites. Our team delivered a sophisticated campaign including a custom landing page, targeted email series, and boutique brochure—each piece crafted to embody the development’s premium positioning while conveying the unique value of early adoption.
Founders Landing Page
Email Campaign
Founders Brochure
Website Design
Far from cookie-cutter real estate templates of the space, Atten Hill’s website was designed to make a distinctive first impression. We created an immersive digital experience through custom sliders, refined animations, and an intuitive homesite navigation system—delivering a platform that was both effortlessly functional and elegantly engaging.
