Tag: creative works conference

Large-scale Branding, or, How to Build the Tallest Building on Earth

What does the branding for the Laylow Hotel in golden Waikiki, Hawaii and the current tallest building on earth, the Burj Khalifa in Dubai, have in common? They both started from the ground up. They both started small. And a heck of a lot of trust was involved in seeing them both to completion. In […]