The Egg and I Restaurants white logo with their tagline

The Egg & I Restaurants

Branding Breakfast, Brunch & Lunch
the most eggs-cellent way

How do you re-brand a 29 year old restaurant known for delicious food served by friendly people in 94 locations across the US?

The Egg & I Brand development by St8mnt Brand Agency including photography, typography, color and illustrations
The Egg & I Brand by St8mnt Wake Up to Wonderful Feature with type design and custom illustrations
Branding elements for The Egg & I Restaurants by St8mnt Branding Agency including type treatments, textures and color palette

Typography design for The Egg & I Restaurants by St8mnt Branding Agency

Typography design for The Egg & I Restaurants by St8mnt Branding Agency

Branding elements for The Egg & I Restaurants by St8mnt Brand Agency including color palette and illustration design
Branding elements for The Egg & I Restaurants by St8mnt Brand Agency including color palette and illustration design and typography

Fusing the history with the new

ST8MNT’s been eggstatic to partner with The Egg and I Restaurants on their re-brand and marketing needs. We’ve had the fun of fusing the warm and inviting, mother’s-kitchen aspect of the brand to the updated, fresh and inviting comfort food in today’s market. The key art dials back to the integrity of The Egg & I Restaurant’s natural ingredients, as the logo was also stripped back to it’s natural structure. We took their great wood textures and engraved illustrations and grew and extended them in a way to feel memorable and welcoming.

The Egg & I was using a yellow checkered pattern across their old website, marketing materials, and menus. We sought out to create a new pattern that integrated the brand assets in a visual way that married the history of The Egg & I with the new, in a fresh way. ST8MNT has also worked with The Egg and I on brand voice evolution, taking it’s historical hospitality and bringing an engaging quirkiness that energizes the offering, yet still speaks to their audience in an authentic way.

Trifold menu design by St8mnt Brand Agency for The Egg & I Restaurant with custom illustrations
Design by St8mnt Brand Agency for The Egg & I Restaurants Kids Menu update with custom illustrations, games and Free Kids Meal gift card
Food photography Directed by Josh Newman including frittata, sandwich with salad, and fall waffle for The Egg and I Restaurants for ST8MNT Brand Agency case study

Food photograph of Farmer's Hash for The Egg and I Restaurant Art Directed by Josh Newman for ST8MNT Brand Agency case study

Art Directing Delicious Photoshoots

The objective of our enticing photoshoots is to distinguish food items based on their seasonal availability and bring the customer in to try them out each season. It’s imperative to hone in on seasonal food offerings with extreme detail and high quality – and food photographer Annette Slade knocked it out of the park! In return The Egg & I seasonal menu items look fresh and delectable, making you instantly hungry. These images help drive promotional material, limited time offers, and crucial website assets.

“ST8MNT has been a tremendous partner and has played a key role in re-defining the voice of two iconic brands in our portfolio — Bread & Company and Egg & I.”

CHRIS TOMASSO – PRESIDENT OF FIRST WATCH RESTAURANTS

Site design for the Egg & I Restaurants featuring fall favorites

Responsive website design for the Egg & I Restaurants including iPhone and iPad

Putting all our Eggs in one website

A re-design of The Egg and I site was a major component of the brand refresh. We had already established brand visuals that felt inviting, fun and a bit quirky. Now it was our opportunity to apply interactivity to them within the digital space. We were able to utilize all of the little elements that encompass the brand refresh throughout the site design, and ensure the digital experience was current and tailored to mobile users.

This new dynamic site is built with functionality catering to the modern brunch consumer. Our user-friendly nutritional calculator and restaurant locator present further accessibility to these progressive brunch goers. Plan your meals ahead or book a meeting room online all at the Egg & I. It was also built with a robust admin area for individual locations to edit things unique to their location.

Menu Page website design for desktop, mobile, and tablet for The Egg & I Restaurants for ST8MNT Brand Agency case study

Menu Page website design for desktop, mobile, and tablet for The Egg & I Restaurants for ST8MNT Brand Agency case study

Location Page website design for mobile and desktop for The Egg & I Restaurants for ST8MNT Brand Agency case study

Location Page website design for mobile and iPad for The Egg & I Restaurants for ST8MNT Brand Agency case study

Web traffic tripled within the first two months of launch!

Location Page responsive website design for desktop for The Egg & I Restaurants for ST8MNT Brand Agency case study

Contact page responsive website design for desktop and mobile for The Egg & I Restaurants for ST8MNT Brand Agency case study

ST8MNT The Egg & I ROI

Design elements for The Egg & I Hot Sauce bottle made with jalapenos

Hot sauce label design for The Egg & I Restaurants for ST8MNT Brand Agency case study

Seasonal Campaigns That Entice & Drive Sales

We craft seasonal campaigns within The Egg & I brand system, yet with seasonal flair and expanded visual exploration. From the seasonal food offerings photoshoot, to online promotion, to in-store posters, table tents and menus, the campaigns sell “fresh,” “new” and “limited-time-offering” to the customer. This reinforces the brand and brings the customer in again and again for the new each season!

Holiday Seasonal Branding designs for the Egg and I restaurants for ST8MNT Brand Agency Case study

These fresh seasonal promo campaigns have more than doubled the client’s promo sales goals!

Campaign design including menus, table cards, posters and photography for The Egg and I restaurant for Fall 2018
Campaign design including menus, table cards, posters and photography for The Egg and I restaurant for Winter 2018
Campaign design including menus, table cards, posters, digital and photography for The Egg and I restaurant for Spring 2018
Campaign design including menus, table cards, posters, digital and photography for The Egg and I restaurant for Summer 2018
Mom, Dad & Grad campaign design including menus, table cards, posters, digital and photography for The Egg and I restaurant 2018
Digital design and campaign for the Egg & I Restaurants including emails and socials and specials