Author: Meghan Gaffney

Designing for Everyone

What is website accessibility and how can you make sure that your site is ADA compliant?

You are not Your User

You are not your user is a phrase used frequently when explaining the importance of user research when working on any design project. Whether it be a website, an ad campaign, packaging design, environment design, a digital marketing campaign… The list goes on and on, but you get the idea. No matter what the project […]

Creating Digital Ad Campaign in a Competitive Market

Day in and day out we are inundated with promos. From banner ads on our web browsers to boosted posts on Instagram and daily promotional emails… like from that one website that you gave your email to for a special 10% off discount two years ago. I’m looking at you Revolve Clothing. It’s estimated that […]