When a brand finds itself caught in the crossroads of a social, cultural, or political crisis, what is the proper response? Is it a better option to ride it out and remain silent, or does a brand have some kind of responsibility to take a stand, and/or illuminate it’s position on the social issues of the day.

Marketing teams, Social Media Managers and Brand Creatives… we see you. We know that in addition to managing your own anxieties, (and family needs) the brands, to which you devote the best of your abilities, must now also navigate this crisis with your help. We know your colleagues need you; your brand partners are counting […]