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Willow Bed

identity / packaging
Logos designed for Willow Bed including willow tree icon, tag lockup and wordmark
Moodboard titled Adventurer featuring imagery curated for Willow Bed as part of brand exploration
Defining brand attribute words for Willow Bed
Color swatches for the Willow Bed Brand to play in.
Logo development sketches of willow tree mark for Willow Bed
Development sketch of willow tree mark for Willow Bed
Logo refinement visualization detailing willow tree mark logo process for Willow Bed
Brand typography and font pairings for Willow Bed
Brand iconography for Willow Bed mattresses and pillows including size identification icons
Mattress packaging front and back featuring logos and size identification icons for Willow Bed
Willow tree bark inspiration for Willow Bed tree bark pattern
Willow Bed Bark pattern inspired by actual willow trees.
Card that goes inside Willow bed packaging as a thank you message
Instructional illustrations for Willow Bed mattresses detailing how to open and install the product