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Taylor Swift : Red

BRAND DEVELOPMENT // ART DIRECTION // DESIGN

We were thrilled to be asked by Big Machine Records and 13 Management to design Taylor Swift’s 4th studio album release, “Red” that includes a standard package, an exclusive Target deluxe package, a Costco version, a Walmart Zinepack and a Starbucks version. Taylor wanted a more refined modern style to complement the fresh sound of her music on “Red.” The campaign kicked off with the design for the record breaking single release “We Are Never Ever Getting Back Together.” // READ THE BLOG POST HERE // READ THE FEATURE ON RED

MORE Packaging: